Pricing your home correctly is one of the most important (and trickiest) parts of selling. In today’s St. Louis market, setting the right price can be the difference between multiple offers and a listing that lingers.
Local Comparables Matter
Every neighborhood has its own rhythm. A 3-bedroom in Webster Groves won’t necessarily sell for the same as one in Kirkwood.
That’s why The Joel Svoboda Team digs into local comps—recently sold homes in your neighborhood that match your home’s style, size, and condition. Online estimates can’t match the insight we bring from knowing the St. Louis market inside and out.
The Psychology of Pricing
- Price is more than a number—it’s a strategy. Our team uses pricing psychology to spark buyer interest:
- Thresholds matter: $499,000 gets more eyes than $505,000.
- Urgency works: Pricing slightly under market can generate multiple offers (and push the final price higher).
- Value perception: Homes priced “just right” sell faster and stronger.
Mistakes We Help Sellers Avoid
- Overpricing – Leads to long days on market and buyer skepticism.
- Chasing the market – Repeated price drops signal desperation.
- Overlooking conditions – Needed updates affect value; upgrades can justify a stronger ask. (Read our blog on Renovations That Pay Off to learn more!)
The Bottom Line
The smartest price blends data, psychology, and local expertise.
At The Joel Svoboda Team, we know the St. Louis market—and we know how to price homes so sellers maximize interest, attract qualified buyers, and secure the strongest possible offer.
Ready to sell? Let’s start with a complimentary market analysis of your home.
